The credit model is what makes IPTV reselling in the UK financially attractive and operationally simple. Rather than fixed monthly contracts, you buy credits at wholesale and use them at your own pace. This guide is a deep dive into the credit reseller model.
The Credit Model vs Monthly Contracts
Traditional reseller arrangements involve monthly fixed costs — you pay a set amount whether you have 10 or 100 customers. The credit model is different: you only spend credits when you create customer subscriptions. This means your cost scales directly with your revenue, making the business far more capital-efficient, especially in the early stages.
Credit Package Comparison
| Package | Credits | Cost | Per Credit | Best For |
|---|---|---|---|---|
| Starter | 50 | £139.99 | £2.80 | Testing market, first 50 customers |
| Standard | 100 | £229.99 | £2.30 | Growing resellers, 50–100 subscribers |
| Growth | 200 | £349.99 | £1.75 | Established resellers, 100–200 subscribers |
| Business | 500 | £899.99 | £1.80 | Large reseller operations |
| Enterprise | 1000 | £1,649.99 | £1.65 | White-label and enterprise operations |
Credit Efficiency: Monthly vs Annual Packages
A customer on monthly billing uses 12 credits per year. A customer on an annual package also uses 12 credits per year (12 credits at signup). However, the annual customer pays all 12 months upfront, giving you immediate cash flow and locking them in for a year with no monthly churn risk. Annual packages are identical in credit efficiency but dramatically better for business stability.
Optimal Top-Up Strategy
Don't wait until your credits run out. When your balance drops below 20 credits, order a top-up. This ensures you never miss a new customer opportunity due to an empty credit balance. Since credits never expire, there's no risk in holding a credit buffer.
Tracking Credit ROI
For every credit package you buy, calculate: how many subscriptions you sold, total revenue generated, and effective ROI. A 100-credit package (£229.99) generating £1,000 in monthly subscription revenue (80 subscribers at £10 + 20 subscribers at £12 → using 100 credits) produces a 4.35× return on credit investment in the first month alone — then continues generating revenue in subsequent months as subscribers renew.
See our credits page for full package details and profit calculator for ROI modelling. WhatsApp us to start.