Word of mouth is the most powerful marketing channel in the UK IPTV Reseller market. A formal referral programme systematises this channel, turning every satisfied customer into a potential source of new subscribers.
The Basic Referral Model
The simplest effective referral programme: offer one free month (or equivalent discount on their next renewal) for every paying customer they refer. The mechanics: when a new customer tells you "[person X] referred me", you note it in your panel, and when you next message person X for renewal, you extend their subscription by one month at zero credit cost.
Why This Works
Your existing customer is motivated to refer because there's a genuine financial benefit (a free month worth £10). Your new customer is partially pre-sold because someone they trust has already vouched for the service. Your acquisition cost is one credit (£2.30) — dramatically cheaper than any advertising channel.
Communicating the Programme
Tell every customer about the referral programme after their first month (when they're satisfied but it's still new and top of mind). Simple WhatsApp message: "Just a quick note — if you know anyone who might enjoy this service, send them to me and I'll give you a free month as a thank you. They can even try it free for 6 hours first."
Tracking Referrals
In your customer spreadsheet, add a "referred by" column. When recording a new customer, note who referred them. When the referrer's subscription renews, check if any referrals have activated and apply the free month credit to their account. Simple, transparent, and builds trust.
Referral Programme at Scale
At 100 subscribers with an active referral programme, even a 5% referral rate generates 5 new customers per month — adding 60 customers per year at near-zero acquisition cost. At 500 subscribers, 5% = 25 new customers per month entirely from referrals. This compounds as each referred customer becomes a potential referrer themselves.
Build your referral programme from day one. Get your credit package and start building your subscriber base today.